Bancassurance principles and practices

This course is aimed at introducing Bancassurance to the learners.   Bancassurance is the selling of insurance and banking products through the same channel, most commonly through bank branches. This course introduces the Bancassurance to the learner and covers all aspects of the process of bancassurance

Course Objectives

1. Understand the distribution channels and operations of the one-stop customer service centre.
2. Understand complete financial planning services to its customers under one roof and the competitive edge.
3. Understand the opportunities for sophisticated bancassurance product offerings.
4. Understand the benefits of greater customer lifecycle management of insurance and bank institutions.

 Learning outcomes

1. Have knowledge about the distribution channels and operations of the one-stop customer service centre.
2. Appreciate the financial planning services to its customers under one roof and the competitive edge.
3. Provide the bancassurance product
4. iv) appreciate the benefits of greater customer lifecycle management of insurance and bank institutions.