Communication in insurance

Course description

This course aims at getting messages especially when selling insurance. Insurance products are complicated, and customers often come in with their own strongly-held expectations, assumptions, and biases, and the consequences for misunderstanding a policy are very high. Successful insurance personnel need to be able to communicate well to make sure their customers buy the right coverage and understand their policies. Communicating well builds trust, empathy; increases account expansion and customer retention.

Objectives

1. To familiarize students with concepts and communication skills required to effectively run and manage a business office
2. To enable students understand the importance of effective organizational and personal communication
3. To understand policies inside and out and be able to explain them to customers in easily-accessible language.
4. To better explain the company’s value in writing and generate more business through your marketing efforts.
5. To enable students prepare insurance business documents in a business organization

Learning outcomes

By the end of this course the learner will be able to:

1. Appreciate the concepts and communication skills required to effectively run and manage a business office
2. Appreciate the effective organizational and personal communication
3. Prepare insurance business documents in a business organization
4. Appreciate the policies to communicate to customers in easily-accessible language.