Bancassurance

Course Description

This course aims at introducing Bancassurance to the students. It had emerged with liberalization of the financial sector which led banks and insurance companies merging and banks sought to provide insurance. Bancassurance is the selling of insurance and banking products through the same channel, most commonly through bank branches and in some countries Banks are now a major distribution channel for insurers, and insurance sales a significant source of profits for banks.

Course Objectives

1. Understand the distribution channels and operations of the one-stop customer service centre.
2. Understand complete financial planning services to its customers under one roof and the competitive edge.
3. Understand the opportunities for sophisticated bancassurance product offerings.
4. Understand the benefits of greater customer lifecycle management of insurance and bank institutions.

Learning outcomes

1. Have knowledge about the distribution channels and operations of the one-stop customer service centre.
2. Appreciate the financial planning services to its customers under one roof and the competitive edge.
3.  Provide the bancassurance product
4. Appreciate the benefits of greater customer lifecycle management of insurance and bank institutions.

Further reading

Jaffer, S. (2007). Islamic insurance: Trends, opportunities and the future for Takerful. Euromoney books.

Career times online limited: Bancassurance a growing concept-career Time

Franco Fiordelis and Ornella Ricci, (2011); Bancassurance in Europe: East, present and future: Palgrave Macmillian studies in banking and nancial institutions 2011

Dickson, D., C., M., HARDY R., & Waters, H., R. (2013). Actual mathematics for life contingent risks (international series on actuarial science).

Pang -Ru Chang,Jin- Lung Peng and Chaiang ku fan A comparison of bancassurance and traditional insurer sales channels performance of bancassurance- Astudy of select banks, LAP Lambert Academic publishing

Ravi Kumar VV (2006); Bancassurance: Trends and Opportunities, The ICFA University Press

Ellen Davis, "Advanced Measurement Approaches to Operation Risk ",2012, 1st edition, Wiley

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